On stage since 1994
Founded by Nuran and Fikret Karadeniz, YRD İstanbul provides services principally in advertising and event management. Since its founding it has delivered long-running work for national and international institutions, products and brands, and in political communication in particular.
The companies within the group provide services in events, advertising, mobile solutions, foreign trade, TEKMER technology development centres, energy, tourism, software and personnel management. Türkiye's participation in EXPO'98, held in Lisbon in 1998, was undertaken by a team led by Fikret Karadeniz.
It has organized some of the world's most heavily attended rallies, in the squares of Kazlıçeşme, Yenikapı and Maltepe. Alongside numerous national and international congresses, it undertook the organization of the AK Parti İstanbul Provincial Chairmanship congress, held at Türk Telekom Arena as a first.
YRD İstanbul continues to manufacture, sell and rent out industrial products whose design and whose intellectual and industrial property rights belong to the company, among them Mobile Communication Offices, Mobile Cargo and Bank Branches, Mobile Health Systems and Mobile Stage Systems.
Board of Directors
He was born in Artvin in 1962 and lived there until the age of 17. Shortly after leaving Artvin for his university studies, his path crossed with advertising and with the people who worked in it. While studying public administration at Gazi University, he began working in the advertising sector. From the early 1980s he worked at Tunajans, Ajans 70 and Ajans Devekuşu.
In 1990 he joined Parajans as a partner and General Manager. In 1994 he founded Yeniajans together with his partners and took on the role of General Manager. In 2002 he acquired all shares in Yeniajans and changed the company name to YRD İstanbul Reklamcılık ve Danışmanlık Ticaret A.Ş.
He headed the teams running promotional campaigns for many national and international brands, institutions and products. All work relating to Türkiye's participation in EXPO'98 was carried out by a team under his leadership. He led the way on a number of innovations in event and crowd management and contributed to the forming of new standards. He continues his work as Chair of the Board of YRD İstanbul and the group companies.
She was born in Artvin. After completing Artvin Commercial High School she moved to İstanbul, where she began her working life in the advertising sector. Following long periods at agencies including Poyraz Reklam, Güneyli and Markom Leo Burnett, she served for more than 20 years at Yeniajans as Vice-Chair and Client Relations Director.
She took part in the founding of YRD İstanbul as a partner and as Vice-Chair of the Board. After completing her undergraduate degree in public administration, she continued with postgraduate study in the Department of International Relations at Beykent University.
She was part of the teams running promotional campaigns for many brands, institutions and products, among them Bahçeşehir College, Bahçeşehir University, Güneş Hayat Sigorta, Taksim Otelcilik, Uğur Dershaneleri, VakıfBank, Vakıf Deniz Leasing, Vakıf Leasing and Vakıf Yatırım, as well as global brands, and she took responsibility for the management of events. She continues her work as the member of the Board responsible for administrative and financial units across the YRD İstanbul group companies.
He was born in İstanbul in 1988. After completing his primary, secondary and upper secondary education at Beşiktaş College, he graduated from the Department of Energy Systems Engineering in the Faculty of Engineering at Bahçeşehir University as one of the first 20 energy systems engineers in Türkiye. Having lived in Toronto for about two years, he returned to Türkiye and took up the post of Deputy General Manager at YRD İstanbul. He was subsequently appointed member of the Board and General Manager.
He has been part of the teams serving Türkiye's most significant institutions and organizations. He took an active part in political communication and election work, and worked as a manager at events such as rallies and congresses. He also served actively as a manager at the "Democracy and Martyrs Rally", one of the most heavily attended events in the world, held in Yenikapı, İstanbul, on 7 August 2016 following the coup attempt of 15 July 2016.
He served as overall project coordinator for the Zümrüd-ü Anka Musical, staged together with TRT under the auspices of the Presidency of the Republic of Türkiye, and played an important part in bringing the musical to the stage.
Our mission
To increase our clients' brand value by offering sound and effective solutions across all our work, and in advertising and event management above all; to design and deliver events that are compelling and memorable; and to raise client satisfaction to the highest level through innovative approaches and strategic planning across every process.
01 Our Principles
We define quality as meeting the requirements agreed with the client, on every project. We work to documented standards in advertising and events, with attention to detail and continuous improvement. We give weight to teamwork, to transparent communication and to professional conduct at every step.
Our policy is to improve our advertising and event management services continuously through a Quality Management System approach and to carry out every piece of work faultlessly the first time; to earn the appreciation of our clients through the quality of our services; and to provide our services within the framework of these responsibilities, mindful of and respectful towards society and the environment.
02 Our Environmental Responsibility
Conscious of our responsibility to the environment, we adopt sustainable practices in our event management and advertising processes. Our priorities include developing innovative methods to reduce our carbon footprint, ensuring the efficient use of resources, choosing recyclable materials and planning our events so as to minimize their environmental impact. By informing our team and our business partners about environmental awareness, by producing environmentally friendly solutions and by setting an example to society, we aim to contribute to a greener future.
We undertake to keep the targets set for our process and performance parameters under continuous review, to extend awareness of our environmental responsibility to all our staff, to comply with legal requirements and regulations and to work effectively towards continuous improvement.
03 Our Approach to Clients
Our policy is to fulfil existing requests without error or difficulty, in line with client wishes and using all the technologies needed to provide the highest level of client satisfaction. Our work is to satisfy our clients at home and abroad alike by providing services of a quality that meets their expectations.
04 Our People
Those who will carry out our mission are well-trained individuals with a sense of responsibility, who understand that mission and who work in good relations with one another, with our suppliers and with our clients. Individual and team efforts will always be recognized and rewarded by the management of our company.